iCOOK · GLOBAL STORE INCUBATION · FROM CONCEPT TO OPENING

From site selection to opening day, end to end

Site, design, procurement, logistics, build-out, training — nine stages joined into one line, helping Chinese brands and supply-chain firms land physical sites overseas: stores, plants and warehouses.

I want to open a store My store is already open

12 categories · 100+ Own stores in the US
8 Countries covered
70–80% Of daily store consumption covered
Hilton · Costco Supply references

The nine steps · what each one needs

Suppliers do not have to guess where they fit — every stage states what happens and what gets delivered.

  1. 1

    Diagnose

    Pin down category, city, floor area, budget and available resources; set the menu structure direction and judge whether the project can land.

    Investment Calculator · budget / break-even / payback →
    Deliverables and proposal categories

    Requirements assessmentBrand direction draftMenu structure planGo / no-go judgement

    Legal Library · pick a lawyer, document samples, nine-step compliance map →Menu Library · 100 finished menu designs →

    Categories we welcome proposals in Opening consultantsMenu developmentMarket research

  2. 2

    Site Selection

    Sourcing and on-site assessment: footfall, visibility, parking, rent levels and pass-by demand.

    Site Library · 74 candidate spaces →
    Deliverables and proposal categories

    Candidate space listSite assessment report

    Categories we welcome proposals in Commercial brokersSite consultants

  3. 3

    Lease Signing

    Letter of intent, lease negotiation and legal review, through to signing.

    Deliverables and proposal categories

    Letter of intentLease term sheetSigned documents

    Categories we welcome proposals in Commercial brokersLaw firms / legal

  4. 4

    Space Design

    Floor layout and circulation zoning, storefront and VI direction, producing construction-ready drawings. Plans, renders or panoramas all work.

    Design Library · 28 reference designs →
    Deliverables and proposal categories

    Floor planCirculation diagramConstruction drawingsRenders (optional)VI directionBill of materials

    Categories we welcome proposals in Space designInterior designBrand VI

  5. 5

    Procurement

    Full-category lists and quote comparison across equipment, furniture, tableware, packaging and ingredients — equipment is only one of them. Settle suppliers and budget per category.

  6. 6

    Logistics

    International freight, customs compliance and warehousing — turning the purchase list into delivery at the door.

    Packing Lists · what to prepare before shipping →
    Deliverables and proposal categories

    Freight & customs planWarehousing & distribution planDelivery schedule

    Categories we welcome proposals in International freightCustoms complianceLocal warehousingCold chain

  7. 7

    Build-out

    Design, procurement, construction and installation joined up: build schedule, equipment commissioning and on-site coordination.

    Build-out Cost Benchmark · where the cost comes from →
    Deliverables and proposal categories

    Build scheduleCommissioning recordsSite sign-off sheet

    Categories we welcome proposals in General contractingEquipment installationMEP & fire safety

  8. 8

    Training

    Production SOPs, equipment operation, output standards and role training; staffing to headcount, certification sign-off and a soft-opening run-through.

    Training Standards · 7 roles and the certification list →
    Deliverables and proposal categories

    Product SOPsHeadcount & staffing sheetRole certification matrixTraining recordsSoft-opening checklist

    Categories we welcome proposals in Training providersMenu developmentOperations consultantsRecruitment

  9. 9

    Opening

    Opening campaign and the first wave of customers, then data review and cost optimisation to support the next store.

    Deliverables and proposal categories

    Opening campaign planPerformance review reportCost optimisation recommendations

    Categories we welcome proposals in MarketingContent & creatorsPlatform operations

Open your project

Paste the link or entry code we sent you to see which step your store is on, along with quotes and delivery progress.

Suppliers do not need a key — find the project in Store Projects and submit at the matching stage. You get a reference code to check review status.

Open your project No project yet? Tell us about your store

Case studies

We are not paper consultants — we prove it in our own stores first, then take you through it.

100+ own stores across 12 categories in the US

We are not consultants on paper — we run it in our own stores first, then help you land yours. Food service, auto parts, beauty, e-commerce and arcades: that operating experience is what lets this platform cover many formats.

蒙自源 — overseas franchise rollout

2,000+ stores in China, now entering its overseas franchise phase. We built the international franchise program, the supply chain on the ground and the pilot stores across the Americas, plus a dedicated franchise site.

Visit the site ↗

广芳园 / Yugo — New York stores

Hong Kong style tea landed in New York — site selection, build-out and supply connected end to end, with franchise development running alongside.

Partner brands and suppliers

Real partners along the nine steps — brands, equipment, materials, logistics, supply chain.

Chinarice Rice noodle chain · overseas parent brand
Sanhe Conveyor equipment · service robotics
Zhanzhuo Fryer equipment · food supply
Zhique Store build-out · custom materials
Meih Commercial furniture, made to order
Hetongda US-lane freight · door-to-door clearance
8 more partners
Zeyi Food cold-chain forwarding
Xuanbao Food plant · supply chain
Ant Amusement Arcade equipment & operations
Shinjuku Restaurant brand · digital store case
KPOT Hot pot & BBQ chain, 100+ stores
Red Crab Seafood restaurant chain
Hilton Supply reference
Costco Supply reference

Brands we are opening with right now

蒙自源 · 和府捞面 · 广芳园 / Yugo · 溢香源 · 大福兴 · Wing it
  • 蒙自源 Rice noodles · QSR chain 2,000+ stores in China · franchising abroad
  • 和府捞面 Noodles · plant-based · QSR chain First US franchise store
  • 广芳园 / Yugo HK-style tea · light meals New York stores · franchising
  • 溢香源 Frozen ingredients · consolidated freight Cross-border supply
  • 大福兴 Restaurant chain Landing overseas
  • Wing it American fried chicken Brand relaunch

EXCLUSIVE MEMBERSHIP BENEFITS

Join the iCook Restaurant Council

Seven core member benefits:
  • Build-out case studies— Deep dives into what worked and why
  • Free online training— Expert sessions on where the industry is going
  • Member store visits— See operations first-hand and take the practices home
  • Agency purchasing rates— Lower your cost base, widen the margin
  • Operator community— Online and in-person, among people who actually run stores
  • Shared internal resources— Supply chain, talent and marketing support
  • Member project investment— Take part in vetted restaurant projects and share in the upside

Join now

Common questions

Do I need to sign anything before submitting a store request?

No. Tell us the format, target city, size and budget band; we give you a feasibility assessment and match sites, supply, build-out and team resources. Whether to use our supply chain and logistics is entirely your decision.

How do I send quotes, brochures and similar files?

Include a cloud-drive or online document link with your proposal and we will review it together with the rest. Direct file upload is not supported yet.

What happens after I submit?

Your proposal lands in the matching stage of that project and is reviewed centrally. Status updates to under review, accepted, or not accepted. If it fits, we reply via the contact you left.

Can I submit to several projects and stages?

Yes. Submit once per project-and-stage combination; each is reviewed independently.

Who can see my proposal?

Only the project administrators, in the back office. It is not public to other suppliers or visitors.